Social Media Marketing

The Social Media Marketing (SMM) course at MHD Digital Technology is designed for individuals who want to build a strong presence on platforms like Facebook, Instagram, TikTok, YouTube, LinkedIn, and more. Whether you’re a business owner, aspiring digital marketer, influencer, or freelancer, this course gives you the skills to grow and engage an online audience effectively.

Students will learn the fundamentals of social media strategy, content creation, brand positioning, and platform-specific growth tactics. You’ll master tools like Meta Business Suite, Canva, Buffer, Later, and Google Analytics, and learn how to design and schedule content, run paid ad campaigns, and analyze performance data.

The course also covers advanced techniques including audience targeting, influencer marketing, community management, viral marketing strategies, and remarketing. You’ll also understand how to set campaign goals, measure KPIs, and adapt strategies based on real-time feedback.

Classes run from Monday to Thursday, focusing on both creative and strategic aspects of social media. You’ll work on real-time simulations such as building full campaigns, designing post calendars, and creating branded content. From Friday to Sunday, you’ll receive practical assignments like managing mock brand pages or analyzing competitors’ social media strategies.

By the end of the course, students will be able to design professional-level campaigns for businesses or personal brands. You’ll also build a complete social media portfolio, including strategy documents, ad mockups, and content plans that you can present to clients or employers.

This course prepares you to take on roles like Social Media Manager, Content Creator, or Digital Marketing Assistant—or even grow your own online brand. With the right blend of creative design, analytics, and marketing psychology, you’ll have everything needed to succeed in today’s fast-paced digital world.